We are not talking about Dirty Harry, but Uncle Harry. The January issue of Rangefinder magazine has an article about Hallmark Imaging’s new campaign trying to educate Brides as to why they should use a professional photographer. The ad campaign is probably needed with the economy in a downward spiral. Some Brides are going to try and save money and one area a bride may look at is in the photography. Personally, I have never understood that some brides spend hundreds maybe thousands on floral arrangements, but only a couple of hundred on wedding photography. Flowers last only a few days but good wedding photography will last a lifetime. Now, don’t get me wrong I am not against amateurs trying to become professionals. At one time we were all amateurs. Thus we approach the subject of the aspiring wedding photographer.
I visit several photo forums a week, and once a week someone always poses a question along the lines of I have booked my first wedding, or my niece has asked me to photography her wedding. The person then asks the forum for advice on how to proceed in photographing this event, or on what books they should read to help them prepare to photograph this event. The truth being unless, you have photographed a wedding before that: Weddings are as different as people’s personalities, weddings are hectic, and can be chaotic at times. Finally a wedding is a MAJOR event in the Bride and Grooms life.
As I stated before that all of us started out as amateurs, no one is born a professional. It is the things that we learned along to the way to being a professional, that when we looked back we wish we knew way back when. I was reminded of this path the other week during a conversation with a good friend and fellow photographer Bobby Cochran. Bobby related the story of a friend of his who had gotten a DSLR two Christmas ago. The friend had gotten fairly good with his camera and decided he could make a little money with his camera. The friend found himself a small wedding and then went out and photographed the event. When the friend showed Bobby his photographs from the event, Bobby told him how lucky he was that it worked out. The friend wanted to know what Bobby meant by lucky.
1. How many cameras do you own? If the answer is one, what happens if it fails on wedding day?
The local camera store may not be open, you may be out in the country, or maybe you don’t have enough money to buy another camera. Most professional photographers have a back-up camera, when we photograph weddings we not only have back up cameras; we have back-up to everything we need. (Lenses, Flashes, etc.)We also have a second photographer, who also has a back-up camera.
2. What would you have done if you had gotten home and nothing was on the CF card?
Do you have a system for knowing which card has been used and which one hasn’t? Weddings are at times chaotic and can be fast paced, if you don’t have a system for storing full CF cards, there is the possibility of reformatting one you have already used. If it is not of the CF card because of hardware failure, do you own or have access to recovery software. This will allow you to try and retrieve the lost information.
3. For some reason the camera failed, or the CF card failed, you didn’t have a back-up or a second shooter what would you do?
Most amateur photographers would say I would give the couple back their money. Yes, you would, you would possibly also pay to restage a complete wedding, and reception. The odds are 80/20 that you would just pay the new couple several thousand dollars for ruining their perfect event. This is why professionals carry insurance.
Advice for the aspiring professional photographer
1. Find a job assisting or as a second photographer at a wedding.
Assisting in a wedding is very beneficial for the aspiring professional. As an Assistant you follow the pro around, you can learn the ins and outs of posing. You get to observe various types of ceremonies. This allows you to learn to expect at a Jewish wedding as opposed to a Catholic wedding.
2. Go to a seminar. Seminars are valuable to the amateur and the pro.
A seminar you get to learn new techniques and network with other photographers.
3. Don’t under price yourself.
In a lot of online forums, photographers complain about people charging $200.00 to do a wedding, and giving the couple a CD of the images. I don’t have a problem with giving the couple a CD. I believe that most couples would rather have a bridal album. I don’t know what the couple is going to do with a CD of 200 images. If you load them on the computer, it takes forever to view. If you print them at the local 1 hour lab, there aren’t that many 4×6 albums that look good. When a couple gets a professionally designed Bridal Album, their eyes light up. They enjoy showing it to there friends and family. This in turn brings you more business.
I also don’t have a problem with an aspiring pro charging $200.00. I believe that you will go bankrupt at that price, but that’s for you to decide. Let’s look at the $200.00 wedding , the average wedding take about 8 hours. The aspiring pro photographer might say great I am making 16 dollars an hour, but are you really. Have you added preparation time, have you added in your drive time and automobile cost. (gas, wear and tear on the vehicle) Equipment cost, your camera has a limited life span, have you figure the cost in replacing your equipment. Post processing cost, how long is it going to take you to down load those photographs off of your CF cards to your computer and then burn that CD? I have not even discussed the other cost involved in wedding photography. You have advertising (business cards), Bridal consultations, speaking to prospective clients; the list can go on and on. I would say that the time from initial contact to handing the bride her CD is 36 to 40 hours. That means the aspiring pro is making less than minimum wage. Actually it’s probably around $5.50 an hour. The majority of weddings are on Saturday, a few are on other days of the week. This question then has to be asked. If you are an aspiring wedding photographer is $5.50 an hour worth giving up family and friends time. Can you live on $5.50 an hour? That’s $11,000 a year, that income is less than most professional photographers’ equipment cost.
If you are an aspiring wedding photographer, don’t arbitrarily come up with a price, sit down and think about it.

